The adverts will in most cases run below an editorial written by Andy. In Sales Guru, for example, Andy will discuss how sales skills and negotiation skills should be employed to get the best ‘win-win’ result.

As the adverts will run in conjunction with an article that allows for greater discussion around the various offerings of Andrew Brough Communications, the adverts themselves have the single goal of building the Brand and connecting the Brand to the writer of the article. We used the same photo of Andy in both the advert and the article to tie them together, and the style and branding of the adverts tie closely back to the website and the rest of Andy’s corporate communications.

The trade journals and publications the adverts are running in are characterized by extremely busy pages, with many of the adverts being loud, busy and chaotic. We sought to create some visual space and rest of the reader, which will allow the adverts to stand out, with their strong blue colours and plenty of open space. This visual oasis in the middle of the magazine will attract attention more than many of the ‘attention getting’ devices used in the competitor’s adverts.

OPS is currently also at work on some minor tweaks to andrewbrough.com that will make the content more accessible in more ways.

Negotiation Skills Advert

Leadership Skills Advert

Teamwork Advert

Sales Training Advert

Equipping for Excellence Brand Message

See more about Andrew Brough Communications at andrewbrough.com

The ASTD Global Network South Africa – The American Society for Training and Development – had an existing website, but without the ability to easily update content via a content management system, getting new info onto the site and preparing newsletters became a real chore.

One Part Scissors created a new website for the ASTD that used the key visual elements from the old site – with a fresher, more modern feel. Certain key pieces of content – such as a Survey Document was in high demand on the website, but was difficult to find. In the new website we created a bold icon in the right sidebar of every page to ensure this info can be easily found.

Small visual devices were used to create  a subtle layered feel – shadows, textures, and glows on certain elements make the website a more enjoyable one to read.

See the website at astd.co.za

The Resource Centre is packed with interesting information is a variety of media, and there is a Member’s Zone which allows Andy to share special content with paying clients.

We took our lead for the look and feel of the website from the previous website and the Brand Standards Guide we created for Andrew Brough in 2008, but the look has been updated with drop shadows and layered graphics that add a three dimensional feel.

See the new site at andrewbrough.com

Andrew Brough is constantly adding useful business resources to his website.

In order to assist Andy in equipping people for excellence, One Part Scissors created a blog using the blogger.com system. This powerful Google-backed system allows visitors to the blog to participate and contribute to the content, while at the same time allowing Andy the ability to quickly add new info. The system also has an excellent archiving system which keeps all the content well organised.

Visit the AndyB Blog at andrewbrough.com/blog