One Part Scissors has refreshed the brand of GodFirst Church. GodFirst is going through our new Brand Appreciation Model, to strengthen the brand for the exciting changes the church has lined up for 2010. GodFirst is expanding to operate in 7 locations in the new year, and the larger scale of the group means that [...] »Read more
How big does your company need to be before you start worrying about your brand? Are brand manuals and strategic brainstorming about where to place the next ambient media promotion only for the likes of Diesel and Donna Karan? This depends on what your definition of branding is. Simply put, branding is becoming known, liked [...] »Read more