Earlier in 2009, Red Cherry approached One Part Scissors to design a website for Red Cherry Television, the makers of Ads up, Spot On, and the MNET Show, among many other television based advertising platforms. Today, we launched the website of a new Red Cherry company, Red Cherry Mobile.

Red Cherry Mobile seeks to simplify the world of Mobile Marketing. The website mirrors this by keeping all the information short and sweet, and the site is quick and easy to navigate. The website is built on a content management system that allows Red Cherry to update the information as the product offering expands and new technologies are available.

OPS developed the Red Cherry Mobile logo by drawing inspiration from the main Red Cherry company’s logo. As such, it features similar lines and a similar style, but has a more modern “Web 2.0″ feel.

See the Red Cherry Mobile website here.

The new Red Cherry Mobile Logo

The Red Cherry Television Logo

(Info about the award winning redcherry.co.za website can be found here.)

The “What We Do” section allows Red Cherry to upload a screenshot of the service in question, and the website automatically adds the handset around the image. This allows us to update the handset when the times comes for a newer, more modern looking handset to be featured on the website, without the need to edit all the images on the site. Upload the new handset, click update, and the entire website’s images will be up to date.

Social Media Presence

One Part Scissors also created a Twitter theme to tie the Twitter page of Red Cherry Mobile to the style of the website, and linked Twitter and the Facebook Page to the website.

Red Cherry Television creates marketing using a range of platforms, from television to mobile marketing campaigns.
As the creators of platforms such as the MNET Show, and Ads Up, and Shop-O-mania, the new website OPS created for Red Cherry had to offer video. Embedded video in many pages of the site allows the viewer to either read the info, or simply click ‘play’ and witness the standard of Red Cherry’s work first hand.

The videos are offered using the blip.tv site (much like YouTube), which means the videos are hosted off-site, making sure the website does not become bloated with large video files.

Another aspect of the project was the complete overhaul of the client admin tools. Clients of Red Cherry can log on to their side of the website daily and check on the progress of their campaigns – and monitor the SMS responses on the various TV and radio stations. For Red Cherry, updating this information for their clients had become a burden, because of the complexity of the system. The system was outdated, and One Part Scissors completely redesigned the process to make it easy to use.

Instead of using several logins, pages, and system to update a single client’s info, Red Cherry now has a simple ‘Wizard’ type system that allows them to logically select the client they’re working on and update the info. Their progress through the update process is easy to follow up tabs along the top of the page to orient the user.

From the client’s point of view, their portal into the new system is fresh and stylish, with a clear view of the information.

See the site at www.redcherry.co.za

OPS has just completed a website for Red Cherry Mobile.

See the story about the new site here.