One Part Scissors » Lighting

Latest OSRAM Print Advertising

Ashley Glover — Mon, 20 Jun 2011 08:21:23 +0000

One Part Scissors continues to create advertising for OSRAM South Africa in the trade journals and magazines, as well as designing point-of-sale and other marketing materials from brochures to clothing and posters. These are two of the latest adverts, running in Vector Magazine and SA Jewellery News, promoting the LEDVANCE range of lamps.

OSRAM Makro Point-of-Sale

Ashley Glover — Sun, 01 May 2011 10:42:02 +0000

One Part Scissors has recently created marketing materials for shelving inside the Makro stores, to inform the customer and promote the OSRAM range of products.

Studies completed by OSRAM internationally have shown that even consumers who deem themselves to be very comfortable buying lights “often buy the wrong lamp type”. This is due to the wide range of options, bases, and light colours available. Added to this is the challenge of moving people away from traditional lighting options towards energy-saving options such as LED, compact fluorescent and other energy saving solutions.

OPS created a range of info panels to stand next to the products which informs the customer on the varieties of base types, the lamp colours, and the energy saving benefits available in other products.

The info boards are already in place at Makro Woodmead, and will begin rolling out to other locations shortly.

Energy Saving Options Panel and LED Lamps Panel

Halogen Energy Saving Panel and Compact Fluorescent Panel

OSRAM 40 years in SA Advert

Ashley Glover — Fri, 25 Sep 2009 12:01:04 +0000

This month marks the 40th year of OSRAM operating in South Africa. To commemorate the event, One Part Scissors designed an advert that featured snapshots from the past 40 years, with a large golden 40 hovering in the foreground.

The image for the advert was created using 3D rendering software, and the excellent OSRAM International brand standards provided the keys to the layout.

Congratulations to OSRAM South Africa

Ashley Glover — Thu, 27 Sep 2007 12:12:07 +0000

We congratulate Sharyn McCormick and the Marketing team at OSRAM South Africa on winning the silver prize in the OSRAM International Promotional Pool 2007 for the retail launch of the DOT-it™ product in June 2006.

Gold prize went to OSRAM Turkey for their Student Illumination Movement campaign, with bronze going to OSRAM USA for the Global Care Launch: Earth Day.

OPS assisted OSRAM in creating point of sale items for in-store promotions, as well as additional items ranging from postcards and flyers to magazine adverts and truck artwork. One Part Scissors is proud to have been involved!

DOT-it™ A1 Poster

DOT-it™ press kit front cover – this is an information pack which was distributed to the members of the press.

DOT-it™ postcard (back)