One Part Scissors has refreshed the brand of GodFirst Church.

GodFirst is going through our new Brand Appreciation Model, to strengthen the brand for the exciting changes the church has lined up for 2010. GodFirst is expanding to operate in 7 locations in the new year, and the larger scale of the group means that a defined and structured set of guidelines around the presentation of the brand becomes vital.

Because of GodFirst’s growing profile in the city, OPS created a new logo that pays homage to the former logo, so as to maintain recognition and credibility – the ties to the old identity are still strong, but the logo has been updated, strengthened and refreshed.

New GodFirst Logo. The new logo has thicker lines, which allows it to be legible at much smaller sizes than the previous logo.	Previous GodFirst Logo.
A symbol was also devised for situations where the full logo cannot be used – for example, as the Website’s “Favorite Icon”. The symbol makes use of the phrase “G1″, which has become a colloquial reference to the church among its members.

Brand Manual

The GodFirst brand identity manual was given to all those responsible for communicating on behalf of the church. The guidelines in the manual are loose enough to allow for creative expression around the themes that the church communicates about – everything from marriage and sex, to salvation and destiny. The brand manual seeks to provide a framework that is dynamic and adaptable.

Next Steps

Work is already underway on a brand new sophisticated GodFirst website that will better reflect the multi-venue church, allowing visitors to view their venue’s info and events quickly and easily. Look out for a new GodFirst billboard around Johannesburg in the coming months as well.

One Part Scissors has just completed the logo design for Citi-Con Service

Citi-Con Services undertakes the rejuvenation of buildings in city centres. This involves refurbishing the buildings and renewing the work environment. Some providers of these services carry out their work in a very distruptive and messy fashion, but Citi-Con seeks to do the work with a minimal impact on the environment and the workplace they are refurbishing.

Citi-Con consulted Andrew Brough Communications to establish the direction for the newly formed company’s brand. The outcome of this process was that the brand had to exudes a cleanliness, best described by a doctor’s hand in it’s glove – representing the almost surgical approach to it’s work. One Part Scissors has created a brand that represents these values, while keeping the logo extremely minimal and easy to read from great distances away, and the strong eco-friendly focus of the brand is communicated by the brilliant green colours.

OPS is continuing the work of establishing the brand, with website and brochures already underway.

The images of the envisaged showrooms will be used to spark the imaginations of potential franchisees, as well as give a clear image to prospective landlords of the franchise.

The Mr Blind Logo.

More views of the proposed showroom.

One Part Scissors is working with Signage Production Studio to formulate a complete Corporate Identity for the new company. One Part Scissors worked closely with in-house designers at SPS to arrive at the logo in it’s final form.

Look out for more work on this exciting new brand as projects are completed on and off the web.

We created a logo (see more about the logo here), website and magazine advert for the fledgling business.

The magazine advert was designed for the April 2009 issue of Homemaker’s Faire. The Homemaker’s magazine is a very busy publication with many adverts, so a strong, clean layout was used to ensure it would stand out in the crowd.

The affordability was a major selling point for the product, and so the ‘Wrap Doors from R310/m” is a focal point on all items, from the advert, which it boldly takes up a third of the advert, to the website, where it can be found on all the pages of the site.

See the site at kitchenunits.co.za

The Josic Wrap Doors logo makes use of a strong blue gradient, offset with green. The clean, modern font makes the logo easy to ready, and the bold colours allow it to stand out in a very crowded market place.

See the print and web design OPS recently completed for Josic Wrap Doors here.

One Part Scissors was approached to design a logo for The Music Works, owned by David Waugh aka “The President” from the band Lonehill Estate.

The logo is bold, clean and timeless. “We stayed away from strong music symbolism, as the company deals mainly with corporates. It’s always great to work with a client who has a clear idea of what they want to see. We did explore bringing across more of Dave’s contagious personality with font choices, colour and layout but we decided to leave that up to the music he’s producing. The logo works.”

The well established Smarthouse Studios approached One Part Scissors to design a new logo.

Drawing inspiration from architectural styles that are well respected by the firm, One Part Scissors brought the firm’s vision for their new corporate image to life.

This new image will be filtered through all correspondence and marketing material over the next few months.