Vagabond Vintage create vintage inspired decor and interior items. One Part Scissors was tasked with creating an identity for the new business, as well as a website and online shop.

The logo is inspired by Audrey Hepburn, a style icon and inspiration to the Vagabond Vintage founder. The mascot of Vagabond Vintage is a sheep, and the owners of Vagabond Vintage have a house sheep as a pet, which will feature on the soon-to-be-launched website.

The typeface is inspired by vintage french signage, giving it a soft and feminine feel.

Stay tuned for the launch of vagabondvintage.co.za later this month.

The adverts will in most cases run below an editorial written by Andy. In Sales Guru, for example, Andy will discuss how sales skills and negotiation skills should be employed to get the best ‘win-win’ result.

As the adverts will run in conjunction with an article that allows for greater discussion around the various offerings of Andrew Brough Communications, the adverts themselves have the single goal of building the Brand and connecting the Brand to the writer of the article. We used the same photo of Andy in both the advert and the article to tie them together, and the style and branding of the adverts tie closely back to the website and the rest of Andy’s corporate communications.

The trade journals and publications the adverts are running in are characterized by extremely busy pages, with many of the adverts being loud, busy and chaotic. We sought to create some visual space and rest of the reader, which will allow the adverts to stand out, with their strong blue colours and plenty of open space. This visual oasis in the middle of the magazine will attract attention more than many of the ‘attention getting’ devices used in the competitor’s adverts.

OPS is currently also at work on some minor tweaks to andrewbrough.com that will make the content more accessible in more ways.

Negotiation Skills Advert

Leadership Skills Advert

Teamwork Advert

Sales Training Advert

Equipping for Excellence Brand Message

See more about Andrew Brough Communications at andrewbrough.com

With the big day just around the corner, football fever is taking hold. OPS created a logo for OSRAM for their 2010 promotional gifts, to be given to staff and clients. The logo was created to conform to the global OSRAM brand guide, while still having a unique African feel.

Various items were produced featuring the symbols – soccer balls, golf shirts, caps and a supporter’s blanket (might get chilly in the stadium!)

OSRAM2010 Soccer Ball

OSRAM2010 cap, golf shirt, soccer ball and blanket

This depends on what your definition of branding is. Simply put, branding is becoming known, liked and trusted. A consistent brand reassures your customers that they’re still top of mind – and makes potential customers wonder what all the talk is about.

A consistent brand meets the customer where they’re at. If your customers now spend more time on the web than in their car, how is your brand reassuring them that you know what they want? If they spend more time using Facebook than they do using email, will they meet you along their travels? Companies of every size need to understand and utilise the power of branding when reaching their customers. It’s not just a big budget burden (or at least doesn’t have to be). It’s not only about capturing the personality of your company, but also about creating a consistent message that customers can know and trust.

So what message are you sending?

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