The new website One Part Scissors has created for the Dent Doctor franchise takes the entire look and feel of the company in a new direction. The focus is on the customer’s experience, and most importantly, the imagery of the website has moved away from dented cars, to people enjoying their vehicles.

The message conveyed is one that reminds the visitor that their car can be the source of enjoyable experiences, and while they are currently looking to resolve a difficult ‘car situation’, the images in the site keep the purpose behind the repair in the top of the customer’s mind.

The website makes use of a content management system which allows Dent Doctor to quickly and easily update the site with news and new branch information, and a branch browser allows visitors to the site to quickly find their closest branch.

See the site at dentdoctor.co.za

One Part Scissors has created an online directory system for My Auto SA. The website allows visitors to browse through a complete and comprehensive listing of all thing automotive in South Africa.

The cutting edge Drupal based system minimises the administration required to keep the site up to date – company listings added are automatically included in the menu systems based on their classifications, and automatic “Similar Links” on all pages help users get the most out of the website.

Dynamically created pages mean that the website is fast and easily searchable, and image uploads by users are regulated to ensure file sizes are kept in an acceptable range. The use of sophisticated web 2.0 ‘taxonomy’ methods of classifying information means that the content is robust and easy to present in a wide variety of ways. Over time, this online resource can be expanded to cater for the needs of it’s growing audience. The use of the Google Adwords and Google Adsense products will assist in bringing traffic to the website (Adwords), and creating an additional source of financial income (Adsense).

Experience the site at myautosa.co.za

In 2005, One Part Scissors designed a Flash website for DD Auto (Dent Doctor Randburg / Sandton). In 2007, we updated the site, using some of the more recent web techniques and Flash video, giving the site a fresh appeal, maintaining the success that the first site enjoyed.

Visit the site.