One Part Scissors recently designed a number of elements to unify Andrew Brough Communication’s online presence in the social media, to further strengthen the brand. This involved creating a branded Twitter profile, setting up a Tumblr blog, and providing complete links from the andrewbrough.com corporate website.

Although andrewbrough.com is built on the Drupal Content Management System, which allows for blogging facilities, we decided to create a separate blog on the Tumblr platform. Tumblr is the rising star in the blogging world – the latest and greatest. Their creative, innovative take on the way we blog makes the platform excellent for connecting with people interested in the topics you blog about. The Tumblr blog is also being used in conjunction with Feedburner to deliver emails to subscribers of new content Andy posts to Tumblr.

Andrew Brough’s Twitter Profile

The buttons on andrewbrough.com for the Tumblr blog, Facebook, Twitter, LinkedIn, and Skype.

Links to Andrew Brough in the Social Media:

Twitter
Tumblr
Facebook
andrewbrough.com

The adverts will in most cases run below an editorial written by Andy. In Sales Guru, for example, Andy will discuss how sales skills and negotiation skills should be employed to get the best ‘win-win’ result.

As the adverts will run in conjunction with an article that allows for greater discussion around the various offerings of Andrew Brough Communications, the adverts themselves have the single goal of building the Brand and connecting the Brand to the writer of the article. We used the same photo of Andy in both the advert and the article to tie them together, and the style and branding of the adverts tie closely back to the website and the rest of Andy’s corporate communications.

The trade journals and publications the adverts are running in are characterized by extremely busy pages, with many of the adverts being loud, busy and chaotic. We sought to create some visual space and rest of the reader, which will allow the adverts to stand out, with their strong blue colours and plenty of open space. This visual oasis in the middle of the magazine will attract attention more than many of the ‘attention getting’ devices used in the competitor’s adverts.

OPS is currently also at work on some minor tweaks to andrewbrough.com that will make the content more accessible in more ways.

Negotiation Skills Advert

Leadership Skills Advert

Teamwork Advert

Sales Training Advert

Equipping for Excellence Brand Message

See more about Andrew Brough Communications at andrewbrough.com

What’s this about?
This year, at One Part Scissors we decided to look back on the past year’s projects and highlight some of the projects that stood out for us. Some were chosen because we enjoyed the challenges presented by the project, others for the positive feedback we received, and some were chosen simply because we liked the final product.

andrewbrough.com

“This website has such a great feeling of depth, and a great use of the colour palette set out in the corporate identity manual. There’s a richness to the colour scheme. Add to this a great content management system that allows Andy access to add new info quickly and easily, and the result is a website that we’re very proud to attach our name to.”
Read more here.

citicon.co.za

“We enjoyed working with CITI-CON to create their brand and this website for 2 big reasons – firstly, their intensely ‘green’ ethos is so forward thinking for South Africa, and secondly, this website makes great use of white space to create a sense of cleanliness – makes the site a pleasure to browse.”
Read more here.

The Resource Centre is packed with interesting information is a variety of media, and there is a Member’s Zone which allows Andy to share special content with paying clients.

We took our lead for the look and feel of the website from the previous website and the Brand Standards Guide we created for Andrew Brough in 2008, but the look has been updated with drop shadows and layered graphics that add a three dimensional feel.

See the new site at andrewbrough.com

Andrew Brough is constantly adding useful business resources to his website.

In order to assist Andy in equipping people for excellence, One Part Scissors created a blog using the blogger.com system. This powerful Google-backed system allows visitors to the blog to participate and contribute to the content, while at the same time allowing Andy the ability to quickly add new info. The system also has an excellent archiving system which keeps all the content well organised.

Visit the AndyB Blog at andrewbrough.com/blog