One Part Scissors » Trends

The Verdict: Google Adwords

Ashley Glover — Tue, 27 Jul 2010 12:56:51 +0000

OPS has recently completed an internal experiment with advertising on Google.
We tested the effect of switching off our advertising, comparing the quality and quantity of hits to the site before and after. This was a very basic test, but the results speak for themselves.

We switched off our Google Adwords campaign for April, May and June. We switched the Adwords campaign back on at the end of June, and compared our visits to onepartscissors.com for June and July. The results are very interesting.

37% increase in visits

Our Analytics for the site show a 37% increase in visitors to the site when Google advertising is running.

We also have seen a 21% increase in the number of pages viewed by the visitors – this means that people are looking at the site in more depth.

66% increase in visits to the contact page

The number of people looking to contact us increased by two thirds. The last column of this table shows the percentage of visitors to the site that viewed the contact page. This number has increased – 37% more visitors to the site are going to the contact page.

The increase of visitors to the contact page is a very important statistic – 66% more visitors to our contact page results in people contacting us more often.

What does this mean?

This simple experiment has ensured that we will continue our Google Advertising, and allocate more budget to it whenever possible. We have noted an increased number of emails and calls from prospective clients – and the Google Adwords campaign is the only variable which has changed.

If you would like to increase the visits to your website, call us today. We will analyze the current state of your website, check if there are any improvements to content that are needed, and set up a campaign for you with Google Adwords.

Click here to have OPS contact you today about Google Adwords.

What PayPal in SA means

Ashley Glover — Fri, 26 Mar 2010 08:09:19 +0000

First National Bank recently announced it has partnered with PayPal, who is one of the world’s leading online payment providers.

PayPal is the easiest way to make and receive online payments, and they are present in 190 countries, with over 80 million active users.

Until now, a South African consumer or business could set up a PayPal account, and transfer money from their bank account to their PayPal account to make online purchases. The problem came when you would like to receive a payment via PayPal – you could receive the funds, but couldn’t transfer it back into your regular bank account, rendering it all but useless for most businesses. Now, with PayPal’s partnership with FNB, you can.

What this means for businesses is that e-commerce has just become much easier to get involved in. Up until now, it has been a complex process to create an online shop, which involved setting up payment gateway accounts and special ‘Online Merchant’ bank accounts. The banks would typically also request business plans and cash-flow statements for up to 2 years, as well as much other admin requirements. All this was a huge administrative load on a business that would like to experiment with online sales.

Now the process has been greatly simplified:

Create a PayPal account,
Open an FNB account,
Let One Part Scissors build your online shop.

PayPal even offers professional services which allow you to receive regular credit card payments as well as PayPal payments.
If you are interested in getting involved in e-commerce, contact One Part Scissors today to find out more about how to harness this exciting new development. Online sales worldwide are pinned in the hundreds of billions of dollars each year. Experts suggest that by 2020 the Internet Economy will amount to $3.8 trillion, surpassing the GDP of large countries like Germany.
Get involved in this exciting space on the web!

Click here to have OPS contact you about adding an e-commerce aspect to your website.

Is Branding for everyone?

Ashley Glover — Fri, 25 Sep 2009 11:30:45 +0000

How big does your company need to be before you start worrying about your brand? Are brand manuals and strategic brainstorming about where to place the next ambient media promotion only for the likes of Diesel and Donna Karan?

This depends on what your definition of branding is. Simply put, branding is becoming known, liked and trusted. A consistent brand reassures your customers that they’re still top of mind – and makes potential customers wonder what all the talk is about.

A consistent brand meets the customer where they’re at. If your customers now spend more time on the web than in their car, how is your brand reassuring them that you know what they want? If they spend more time using Facebook than they do using email, will they meet you along their travels?

Companies of every size need to understand and utilise the power of branding when reaching their customers. It’s not just a big budget burden (or at least doesn’t have to be). It’s not only about capturing the personality of your company, but also about creating a consistent message that customers can know and trust.

So what message are you sending?

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