OPS has recently completed an internal experiment with advertising on Google. We tested the effect of switching off our advertising, comparing the quality and quantity of hits to the site before and after. This was a very basic test, but the results speak for themselves. We switched off our Google Adwords campaign for April, May and [...]    »Read more

First National Bank recently announced it has partnered with PayPal, who is one of the world’s leading online payment providers. PayPal is the easiest way to make and receive online payments, and they are present in 190 countries, with over 80 million active users. Until now, a South African consumer or business could set up [...]    »Read more

How big does your company need to be before you start worrying about your brand? Are brand manuals and strategic brainstorming about where to place the next ambient media promotion only for the likes of Diesel and Donna Karan? This depends on what your definition of branding is. Simply put, branding is becoming known, liked [...]    »Read more