One Part Scissors recently completed an internal launch for Rand Merchant Bank called Nova Innovation. The project was done in collaboration with Michael Phillip.

RMB Nova Innovation is an internal mechanism designed to encourage innovative ideas. Any RMB employee who has an idea that can benefit the bank can submit their idea to the Nova intranet site. They must illustrate benefits and show how they plan to implement their idea, and their managers and peers will vote on the ideas. At the end of the year, the Innovations with the highest votes win substantial cash prizes.

The awareness and educational launch campaign made use of innovative channels to further underscore the message of Innovation.

The Tea Ladies were ‘branded’ with t-shirts, branded coffee cup tags and coffee cup collars and posters on their trolleys.
  
Trolley Posters
Posters were modeled on the usual ‘for sale’ type flyers that can be found on notice boards near water coolers, with the message “Innovators wanted”, complete with tear-off “I will innovate” tags that have the website address on them.

Notice Board Flyers
The Nova project is structured to have ‘Champions’ that can promote the project to their colleagues within their departments and business units. These Nova Champions were equipped with a Champions Toolkit that contains resources to assist them in promoting Nova. This includes branded post-it notes, whiteboard stickers with innovation messages, desk-drop flyers and posters, and digital resources such as email invitations and powerpoint templates.

Champions Toolkit CD Cover & Hanging Mobile

Nova Post-It Notes

Whiteboard Stickers

 
Posters & Flyers

On launch day, all RMB employees found a promotional ‘cheque’ to promote the project – a tactile illustration of the prize on offer.

Lastly, wall mounted decals were places in interesting and unusual locations to spark the imagination and draw attention.

 
Stair & Wall Decals

 Wall decals were placed in unusual locations to draw the attention of people who walk these halls on a daly basis.

Other elements of the Nova launch campaign include a comic book, featuring a Nova Superhero that will illustrate the process to the employees of RMB. The comic book is due to be released in the next 2 – 3 weeks.

One Part Scissors has recently created marketing materials for shelving inside the Makro stores, to inform the customer and promote the OSRAM range of products.

Studies completed by OSRAM internationally have shown that even consumers who deem themselves to be very comfortable buying lights “often buy the wrong lamp type”. This is due to the wide range of options, bases, and light colours available. Added to this is the challenge of moving people away from traditional lighting options towards energy-saving options such as LED, compact fluorescent and other energy saving solutions.

OPS created a range of info panels to stand next to the products which informs the customer on the varieties of base types, the lamp colours, and the energy saving benefits available in other products.

The info boards are already in place at Makro Woodmead, and will begin rolling out to other locations shortly.

Energy Saving Options Panel and LED Lamps Panel

Halogen Energy Saving Panel and Compact Fluorescent Panel

OPS was approached to create the print brochure for the 2011 conference. A look-and-feel was developed by in-house designers for the Beauty for Ashes website, and we continued this identity across to the brochure.

Beauty For Ashes Brochure – Outside Spread

Beauty For Ashes Brochure – Inside Spread

One Part Scissors created clean, stylish wine bottle labels for Smarthouse Studios, to be used as promotional items in the upcoming Smarthouse Studios Golf Day.

Close up of Merlot Cabernet Franc label

Close up showing back label

Artwork of the Chardonay Label

Other items OPS created for Smarthouse include Bannerstands to be displayed on the course at various points.

What’s this about?
This year, at One Part Scissors we decided to look back on the past year’s projects and highlight some of the projects that stood out for us. Some were chosen because we enjoyed the challenges presented by the project, others for the positive feedback we received, and some were chosen simply because we liked the final product.

OSRAM 40 Years in SA Magazine Advert

“This advert was a great experience in working with 3D rendering software to create something unique and interesting with a series of photos from the last 40 years of OSRAM. The advert was placed in 6 magazines, and the feedback has been tremendous.”
Read more here.

Download the PDF version here.

“The Miss Earth South Africa is an initiative that aims to empower young South African women with the knowledge and platform to create a sustainable difference in our plight to combat the destruction of our natural heritage.”
Catherine Constantinides, National Director.

Gold prize went to OSRAM Turkey for their Student Illumination Movement campaign, with bronze going to OSRAM USA for the Global Care Launch: Earth Day.

OPS assisted OSRAM in creating point of sale items for in-store promotions, as well as additional items ranging from postcards and flyers to magazine adverts and truck artwork. One Part Scissors is proud to have been involved!

DOT-it™ A1 Poster

DOT-it™ press kit front cover – this is an information pack which was distributed to the members of the press.

DOT-it™ postcard (back)