The internet is a massive place.... truly staggeringly massive. Print design has an intensely local flavour, and allows you to engage very directly with your customers - be it putting a brochure into their hands, or presenting your brand through posters, business cards, or other printed material.
The role of print design should not be underestimated in this increasingly digital world... print design is still an incredibly impactful and effective manner of communicating your message.
Each year, we like to select some of our favorite projects from the past 12 months and give them a spotlight.
AIRCURE recently launched 9 innovative new products. AIRCURE approached One Part Scissors to created the marketing material to support this event.
ST LEGER & VINEY's Annual Fabric sale is a major event in the ST LEGER & VINEY calendar, and OPS has been working with ST LEGER to ensure the message of the sale is communicated effectively to their customers. The theme of the sale has something of a vintage circus vibe. The campaign covered several bases ranging from newspaper adverts and social media, to flyers and an email campaign.
Accumation supplies packaging machines, and with a global reach, needed their new corporate folder to reflect this – while still representing its South African base.
AIRCURE creates innovative solutions for air filtration. A major part of their client base is the mining industry, and clean air is a major issue for the mines. This new range of adverts brings attention to the fact that a lack of clean air is already a problem underground for the workers, but left unchecked, the problem will find its way into the boardroom by way of costly Health and Safety shut-downs and even legal action by affected workers.
One Part Scissors recently completed an internal launch for Rand Merchant Bank called Nova Innovation. RMB Nova Innovation is an internal mechanism designed to encourage innovative ideas. Any RMB employee who has an idea that can benefit the bank can submit their idea to the Nova intranet site.
One Part Scissors has recently created marketing materials for shelving inside the Makro stores, to inform the customer and promote the OSRAM range of products. Studies completed by OSRAM internationally have shown that even consumers who deem themselves to be very comfortable buying lights "often buy the wrong lamp type".
The Beauty for Ashes Women's Conference has been running since 2002 (the year One Part Scissors began!). OPS was approached to create the print brochure for the 2011 conference. A look-and-feel was developed by in-house designers for the Beauty for Ashes website, and we continued this identity across to the brochure.