Easylife Kitchens Website Overhaul
OPS has been working with the Easylife Kitchens website since 2005, and in that time, the site has risen to becomes the number one organic search result on google.co.za for the keyword 'kitchens'. It has also become a valued resource for customers (and even Easylife's competitors!)
The website has at its core a massive gallery of kitchens, bathrooms, and bedrooms created by Easylife Kitchens. The gallery contains thousands of images, and the first job of the 2013 website overhaul was to give customers some better handles on the incredible gallery. OPS installed useful search modules that help customers in their searching of the gallery, as well as simpler categories to browse through. A work in progress is the 'tagging' of the entire gallery with keywords, which will help site visitors (and Google) in identifying what the images are about. This will allow visitors in time to search for all the 'red' kitchens, or all the kitchens with 'curves'.
The website is built on the Drupal content management system, which allows not only easy updates, but excellent SEO tools to help keep Easylife at number 1. The website is also Responsive, so it displays perfectly on smartphones and tablets.
Another vital aspect of the website is the showroom information. Contact details, Google Maps, and addresses are available to browse, and if you are visiting from a device with a GPS built-in, the website can even show you your closest Easylife showrooms.
More screenshots of the new Easylife Website
The Easylife Kitchens homepage features clean, simple access blocks to the gallery, as well as a featured kitchen and a slideshow of particularly eye-catching images.
The showroom can be browsed by region, and a Google Map displays the reach of the franchise.
The gallery presents large, clear images of the kitchens, and hovering over the images provides more details.