Legae Securities recently underwent a rebranding exercise. The company’s new payoff line, “creativity + wisdom = innovation”, needed to be conveyed through the all-new website. One Part Scissors created a website that is fresh, sophisticated and powerful for both content editors and users of the website.
The website links into existing features, such as a Private Clients portal, as well as new features OPS built specifically for Legae. One such feature is the Legae Alumni Network, which allows employees to interact in a specialized community website (See more about this aspect of the project here).
Another all-new feature on the website is a Research Portal which allows Legae clients to access the considerable analytical skills of the Financial gurus at Legae, through daily share recommendations, weekly sharetalk newsletters, and various technical financial analysis.
A photoshoot was done by Ivok Studios, and this ranged from obtaining general images of the office environment to convey a sense of the energy at Legae, as well as excellent portaits of the team, to be used on the website, as well as in the media.
The website is built based on the Drupal Content Management System, which allows a variety of users to edit the site, all with varying degrees of permission access, so that analysts can add their reports and various other research documents, content editors can create all forms of new content, and registered clients can log in and access research information. All the levels of access are controlled and secure, so the website remain safe from abuse while allowing freedom of use to all the different levels of users.
See the website at legae.co.za
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