| How big does your company need to be before you start worrying about your brand? Are brand manuals and strategic brainstorming about where to place the next ambient media promotion only for the likes of Diesel and Donna Karan?
This depends on what your definition of branding is. Simply put, branding is becoming known, liked and trusted. A consistent brand reassures your customers that they’re still top of mind – and makes potential customers wonder what all the talk is about. A consistent brand meets the customer where they’re at. If your customers now spend more time on the web than in their car, how is your brand reassuring them that you know what they want? If they spend more time using Facebook than they do using email, will they meet you along their travels? |
Companies of every size need to understand and utilise the power of branding when reaching their customers. It’s not just a big budget burden (or at least doesn’t have to be). It’s not only about capturing the personality of your company, but also about creating a consistent message that customers can know and trust.
So what message are you sending? Follow One Part Scissors: |
Add this post to my social bookmarking...
September 25th, 2009 @ Ashley Glover
0