OPS originally designed the Kitchen & Bedroom Gallery website in 2005. Since then, the website has seen updates to content such as pricing and product details.
In January 2009, KBG approached One Part Scissors to look at the website and see where it could be improved. Upon analyzing the Google Analytics information for the site, we found that the product pages were being visited the most – and stayed on for the longest of all the pages in the site, followed by the downloads.
To improve the site, a fresh new style was introduced that has been carried into the print design for the franchise. To cater to the visitor’s requirements, the downloads have been placed in a ‘find out more’ block on the home page.
 OPS designed flyers to match the fresh new style of the website. These flyers will be distributed in the areas surrounding the showrooms |
The products section, which was previously 5 or 6 separate pages in three sections, has been completely overhauled to display the content in a quick and stylish manner. Web 2.0 javascript and AJAX techniques have been used to keep the visitor clear on where they are and what options there are. Using animation to slide information in and out of view smoothly makes the overall experience of the site faster and more enjoyable.
The contacts section has also been redesigned to incorporate GPS co-ordinates for all the branches, and a Google Maps area on the contacts page shows the full size of the franchise.
To reduce the cost of the redesign, the original website photos were reused. These photos were re-photoshopped to give them a fresh new appeal, adding to the overall feel of a brand new website.
See the new site at kbg.co.za
March 16th, 2009 @ Ashley Glover
0