Red Cherry Television creates marketing using a range of platforms, from television to mobile marketing campaigns.
As the creators of platforms such as the MNET Show, and Ads Up, and Shop-O-mania, the new website OPS created for Red Cherry had to offer video. Embedded video in many pages of the site allows the viewer to either read the info, or simply click ‘play’ and witness the standard of Red Cherry’s work first hand.
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The full score:
Congratulations to Red Cherry for the award! |
The videos are offered using the blip.tv site (much like YouTube), which means the videos are hosted off-site, making sure the website does not become bloated with large video files.
Another aspect of the project was the complete overhaul of the client admin tools. Clients of Red Cherry can log on to their side of the website daily and check on the progress of their campaigns – and monitor the SMS responses on the various TV and radio stations. For Red Cherry, updating this information for their clients had become a burden, because of the complexity of the system. The system was outdated, and One Part Scissors completely redesigned the process to make it easy to use.
Instead of using several logins, pages, and system to update a single client’s info, Red Cherry now has a simple ‘Wizard’ type system that allows them to logically select the client they’re working on and update the info. Their progress through the update process is easy to follow up tabs along the top of the page to orient the user.
From the client’s point of view, their portal into the new system is fresh and stylish, with a clear view of the information.
See the site at www.redcherry.co.za
OPS has just completed a website for Red Cherry Mobile.
See the story about the new site here.
February 3rd, 2009 @ Ashley Glover
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